In order to celebrate the 150 years that have passed since the unification of Italy, Ferrari recently chose to name its newest Formula 1 car the “F150”. It seems that Ford wasn’t too impressed with the patriotic gesture and sued the Italian maker over the race car's moniker. The Blue Oval claimed that it closely resembled its own F-150 nameplate, thus causing “irreparable harm” to the trademark. 
According to the paperwork filed in Detroit, the lawsuit also referred to Ferrari’s www.ferrarif150.com website and accused the Italian company of cyber theft and trademark infringement.Ford aimed to prevent the use of the F150 name in the United States, and expected Ferrari to give up any revenue and profits earned through the disputed nameplate in the States.
Furthermore, under the Anticybersquatting Consumer Protection Act, which protects against trademark infringement due to the use of confusing Internet domain names, Ford wanted $100,000 in damages.
However, Ferrari reacted quickly and today changed the F1 car's name to the “F150th Italia”, which was first used in a routine Formula 1 test report posted on the Ferrari website.
The report stated that “the first day of testing for Scuderia Ferrari Marlboro got off on the right foot at the Cheste circuit, near Valencia. Before the lunch break, Fernando Alonso completed just over 200 kilometers at the wheel of the Ferrari F150th Italia”.
Later on, Ferrari released an official statement as well, available below.
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